COLLABORATE
and
UNDERSTAND
People and Businesses
Collaboration among experience designers, users, managers, customers, marketing, and technology organizations is necessary throughout the design process.
I have worked with these diverse stakeholder groups to incorporate their knowledge and perspectives into designs that meet interdisciplinary goals and constraints. The objective is to understand (not just to identify) needs, intentions, motivations, lifestyles, pain points, brand identities, and corporate cultures.
Collaboration provides insight into holistic needs by considering all experiences, touchpoints, contexts-of-use and dependencies.
Design Thinking, ethnographic research, persona development, user modeling, activity analysis, contextual inquiry, and knowledge from psychological research are some methods I use to incorporate the multitude of diverse perspectives into a holistic vision for a product or system design.
INNOVATE
and
CONCEPTUALIZE
Possibilities
Conceptual designs focus on possibilities for solutions that break new ground in making things better for people and businesses.
The innovations may be narrow, such as enhancing a specific function of an existing solution, or far-reaching, entirely changing the way particular human or businesses goals are achieved.
Conceptual solutions take into account possible technological capabilities to ensure their feasibility. For, example, a conceptual design may be reliant on Artificial Intelligence to be realized.
Design Thinking, low-fidelity prototyping, journey mapping, activity analysis, and technological knowledge are some methods I use to develop concepts for innovative solutions. Designs are fashioned working in collaboration with users, customers and other stakeholders.
DESIGN
and
ITERATE
Designing is the activity of fashioning artifacts, systems, and environments that are relational, experiential, and useful in serving people's needs.
I have experience working on designs in computing, telecommunications, aerospace and biomedical sectors including designs for intelligent pilot aiding systems, smartphones, enterprise-level business systems, and mobile applications, among others. I have experience designing systems and products that incorporate Artificial Intelligence, Adaptive, and Context-Driven behavioral mechanisms.
Design Thinking, Journey and Empathy mapping, Scenario analysis, User story definition, Participatory design with users, Heuristic evaluation, and walk-through design playbacks are some Human-Centered and Holistic design methods I have used within Agile methodologies and a DesignOps organization.
TEST
and
MEASURE
Designs need to be tested with representative users doing real-world activities with the designs to determine the degree to which the design invokes desired experiences, operational performance goals and outcomes.
Methods I use include:
Usability testing (moderated and unmoderated)
A/B Testing
Usability metrics collection
Focus Groups
Surveys